Comments on: Tips for Trade Show Exhibitors

By: Brad White

Brad White — Fri, 11 Jan 2013 16:41:06 +0000

Thanks Kim. I will stop by your booth to see how you’re doing!

By: Kim Brockschmidt

Kim Brockschmidt — Fri, 11 Jan 2013 16:03:08 +0000

I will be sharing this with my team pre tradeshow! Lots of great reminders to be more effective at our upcoming shows. Thank you.

By: Tips for Tradeshow Attendees - PromoKitchen :: PromoKitchen

Tips for Tradeshow Attendees - PromoKitchen :: PromoKitchen — Thu, 10 Jan 2013 21:27:36 +0000

[...] (Suppliers, I haven’t forgotten you – here is a blog I posted about Tips for Tradeshow Exhibitors) [...]

By: angieoriginal

angieoriginal — Sun, 23 Jan 2011 19:02:19 +0000

Brad, we went to a boat and rv show yesterday that needed to read this. One girl was too busy with her Kindle to try to sell us water park passes. The other thing that got me…very very few promotional items. I load up on them for two reasons. I may not have sold them but someone like me did so I need to support them, maybe they are doing the same for me! And, new ideas!!!

By: Michael Thimmesch

Michael Thimmesch — Sun, 23 Jan 2011 18:26:34 +0000

Very nicely done, Brad. These are great tips. Every show I gently remind our staffers not to talk to each other, because then we lose two booth staffers at once.

And #10 is the biggest kicker. Without good lead follow up what was the point of going to the show? The best way to ensure follow up after the show is have your lead fulfillment ready before you even leave, and have someone appointed whose job is to enter the leads in your database and then get them into your sales people’s hands.

By: Brad White

Brad White — Fri, 21 Jan 2011 13:20:42 +0000

It’s weird right? I’m looking at a stack of business cards on my desk from people that promised to call me this week. Same story as you – 1 person has called. Seems like that person gets it – and gets my business.

By: Kori Carr

Kori Carr — Fri, 21 Jan 2011 04:36:21 +0000

I am loving this post. It must have been quite interesting to see it from the other side. I had to laugh at #10. I can’t begin to tell you the countless times vendors have promised something at a show and then never came through. It is like you were never there. 1 week after and only 1 vendor has actually called me to follow up.

By: Brad White

Brad White — Tue, 18 Jan 2011 15:54:24 +0000

Thanks Holly. Many companies exhibit at trade shows, but selling in that type of environment is not their forte. There are easy ways to make the show efforts worth the time and money.
Feel free to use my list as a resource for your clients – and thanks for the feedback.

By: Holly

Holly — Tue, 18 Jan 2011 15:47:45 +0000

Brad,
How true! Isn’t it interesting to see things from the opposite point of view? I find it amazing when trying to sell the “right” promotional products to folks and ask them what they are trying to accomplish at a show that I get blank stares. Companies need to tell their folks how to act and certainly what they expect as a return on their investment in these shows otherwise they have no purpose and end up chatting with each other and ignoring everyone attending! I will use your list as backup material (if that is ok with you) to prove my point and help both the folks I sell promotional products to and to those I consult. Thanks for your concise words!

By: Brad White

Brad White — Tue, 18 Jan 2011 00:00:37 +0000

Thanks Nicole. And you’re right – having a great show is not complicated. In fact, complicating is often where things go wrong.

By: Nicole

Nicole — Mon, 17 Jan 2011 23:55:23 +0000

Great article. Easy ideas to implement!