I spend a lot of time helping companies make a shirt look “cool” enough for you to wear into the world. Today I would like to introduce a new way to get that coveted public endorsement – I call it the T-shirt Coupon.
“Half-off,” “Buy one get one,” “Sign a contract, get a discount”. You’ve been offered these incentives. You fold your coupon, stuff it in your pocket, and bring it into the store – who sees that? You do, and that’s about it. But alas, the T-shirt Coupon:
“Wear this shirt into 7/ll for a free Slurpee on Saturday.”
“Wear this shirt to a hardware store for a free can of WD-40.”
“Wear this shirt for a free pack of Hormel bacon with any grocery store purchase.”
I would wear all of those shirts with pride.
So today, on T-shirt Friday, I am wearing my Camacho Cigar shirt in hopes that Excalibur Cigars (the greatest cigar shop in San Diego) will honor my T-shirt Coupon idea and give me a free cigar.
Every Father’s Day I like to kick back in the afternoon with a cigar and a Scotch or a Cognac. So I need to go to Excalibur and pick out something nice. It’s true that I wear this Camacho shirt anyway, but if I could use it to get a discount on my favorite brand of cigars, I would wear it every day.
And in the holiday spirit – Happy Father’s Day to all the dads out there! It ain’t easy being a role model, jar opener, protector, coach, hair braider, butt wiper, sensitive guy, tough guy, provider, supporter, joke teller, pitcher, lawn mower, bug squisher, tent builder, homework helper, taxi driver, teacher – but we do all these things and more.
As a father myself, I try every day to follow the example of my dad, Dale White, the greatest guy I know. Love you dad.
And love to all the great dads out there on Father’s Day. You deserve a free cigar.