Since I began writing my blog I get asked a lot of questions, and many of them are related to the videos I have made. Here are some tips for making videos to promote your brand:
Keep it Short. Try to keep it around two minutes long. If you have more content than that, split is up in to sections – Part 1, Part 2, Part 3 – and name each part with the specific content so people know what to expect.
Amateur is OK. So you don’t have a recording studio or a video editor on staff – no big deal. Get a decent video camera (very affordable right now), or you can even use the camera in your smartphone, as many of them are pretty high quality. Personally I enjoy amateur-looking videos (like this one) because I feel I get to know the real person.
Build Value. So why should we watch your video? Why would anyone care? Educate and Entertain. You have a specific audience you are speaking to – what educational value or entertainment value can you bring to them? We are a “what’s in it for me?” society – if you can’t educate or entertain us, we will click off after 20 seconds.
Edit. You probably already have a program on your computer – if not, there are a number of great programs you can download for free. Clip out the beginning and end where you were fumbling with the camera – add music, add text, splice sections together. Remember, this is YOUR creation – there is no right and wrong.
Practice Makes Perfect (or at least better). Before I ever published my first video I hooked up my webcam and just looked at it and started talking. I was very uncomfortable in the beginning. I thought, “Who will see this? What if I look stupid? Am I making sense? Do I have a booger?” In time I grew less nervous, more confident, and eventually forgot the camera was there and focused on my message.
Broadcast. YouTube, Facebook, your website, etc. – there are many ways to get your videos watched. Put them out there, encourage sharing, and post updated content. We are hungry for original, interesting material – just give us access to it.
Good luck everybody. Hope to SEE you soon!