Many people are happy to seek comfort and contentment in their career path – and that’s fine. The simple life has served people well. Others however, will settle for nothing short of total domination. Extreme doers, extreme achievers, go-getters that are not satisfied racking up “participant” ribbons. Some people seek total domination in their profession.
How do you achieve a goal of total domination? How can it drive career success? Look to the best and do what they do. Personally, I have been lucky to have been influenced by friends and associates that have been elite soldiers. They have provided me with undeniable examples of how to dominate.
Shortly after college, I decided to leave my hometown and try a new adventure. I had no plan, no job prospects, no clue. I just packed my stuff, got in my car and started driving to Southern California for the allure of living a beach life. On the way there, I stopped for a few days to party with friends. Late one night after too many beers, I sat with a friend of mine and he asked me, “So what are you going to do?”
“I really have no idea,” I replied. “I’ll figure it out.”
He quickly responded, as though he was preparing this statement regardless of my answer. “I’ll tell you what my Dad told me,” he said. “Whatever you do – be the best at that.” Pretty simple advice, awfully hard to do, and a fantastic way to explain the goal of domination. If you are the type of person that’s driven to excel, then you can’t aspire to be good at your job – you need to shoot to be the absolute best of anyone that does that job. My friend who gave me that advice? Mr. Kevin Key – widely regarded as a top operator of the US Special Forces. He dominates.
The next piece of advice for dominating your world comes from a guy that I actually hired to be my boss. I had met him in professional circles and could tell that he was a business bad-ass. He had something I didn’t, and I knew I needed to learn. Ornery, stern, gruff – those words would be appropriate to describe Mr. Dan Collins. Other accurate words would be vigilant, relentless, intellectual, and effective. Mr. Collins works 12 hours a day every day, and he has for the past 40-something years. He never calls in sick and rarely takes vacation. He not only challenges people to be better, he demands that you excel. This is the man that has probably given me more good advice than any human on the planet. But one phrase might encapsulate “domination” more than any other: “Do what others can’t or won’t.” Find a way to achieve what normal people are unable or unwilling to do. Easy right? Yeah sure. And no shocker here – Mr. Collins was also a member of the Special Forces in his youth. An elite soldier and a dominating business man.
The last advice was not given, but rather shown to me by my good friend Darren Hicks, a retired Navy Seal now serving as his company’s CEO. A friend of mine for over 20 years, when we talk on the phone the pace is fast, we get to the point, and say goodbye. Meetings at his company are quick, direct, efficient, and over. Sales calls are performed with candor, critical communications, and a focus on defined action. Hell, when I spend leisure time with him, we drive to the lake, unload the car, fill the boats with gas, drop in from the dock, and get out in the chop! Momentum. Pacing. Action. Efficiency. The advice? “Don’t waste time.” While other people are hanging out by the water cooler, you could be on the phone taking their customers. You could be bringing extra value to your company. You could be dominating. Just like Mr. Hicks.
And in that spirit, this article has gone on long enough. Get back to work. Go dominate!