How does it feel to be included? When someone makes the special effort to make sure you know that you are part of the team, a member of the inner circle – feels good right?
Snoop Dogg is a hip-hop legend, an icon, a master marketer, and a shrewd businessman. In 2009, Snoop was named the new Creative Chairman of Priority Records – the label that gave us Dr. Dre, Eazy-E, EPMD, Jay-Z, Ice Cube, Master P, and other legendary rappers. After folding in 2004, Priority was recently revived with “S-N-Double-O-P” as the face of the brand and the man running the show.
While preparing his new business venture and building his team, Snoop took the time to make sure his guys knew that they were still his guys. He gave them a custom Priority Records t-shirt so they could flaunt the new old name.
I got the call to print these shirts for Snoop and his posse. It was a small order for me, because there are only a few dudes that are close enough to matter to Snoop. Actually it wasn’t a “small” order – all these shirts were 3XLT, 4XLT, 5XLT. These were some of the biggest shirts I’ve ever seen. I could fit into them twice. When I printed a size Large for myself, it looked ridiculous compared to the others.
I’ve never been in Snoop’s posse, but I’m guessing it’s pretty sweet. Somebody drives, somebody is head of security, somebody keeps groupies in line and somebody rolls blunts. Everybody has a job and they are all part of Team Snoop, the inner circle. How must that feel?
Okay, you’re not a celebrity, but you have people in your inner circle, your posse – how do you make them feel? Do they know they are important? How do you show it?
Oh, and don’t worry – he didn’t forget to show love to his fans.